Selling & Sales Management
About this course
This Specialization provides a structured introduction to modern selling, sales communication, and sales leadership. Learners begin by building foundational skills in ethical relationship selling, strategic planning, prospecting, and professional sales practices. The first course emphasizes research, preparation, networking, and customer-focused behaviors essential for developing long-term client relationships and achieving sales success. The program then progresses into communication and persuasion skills required for effective buyer interactions. Learners enhance their ability to communicate clearly, listen actively, assess buyer readiness, present solutions through storytelling, handle conflict, negotiate effectively, address objections, and close sales with confidence and professionalism. A strong focus is placed on relationship-based communication that builds trust and customer satisfaction. In the final course, learners move from individual selling skills to sales management and customer relationship leadership. Covers customer follow-up, recruiting and training sales teams, budgeting, forecasting, and more. This Specialization is based on the book Selling & Sales Management, by Lisa Spiller.
68/100
CourseAsk score
- What the provider tells you
- 32/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- develop ethical relationship selling skills
- execute strategic planning for sales
- enhance sales communication and persuasion skills
- manage customer relationships effectively
- recruit and train sales teams
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
More courses like this
Coursera
Udemy
Compared on these lists
Where this course ranks against the alternatives.