“Selling Luxury Masterclass”
About this course
“Selling Luxury Masterclass” is an interactive luxury session that focuses on the transfer of knowledge through exchange of experience. The workshop is structured in five sessions, focused on case studies, examples of good practice and analysis, thus giving participants the opportunity to adapt content to their specific problems and concerns, increasing the usefulness and relevance of each interaction.“Selling Luxury Masterclass” presents a step-by-step approach to explore the universe of luxury, leading to a better understanding of the luxury product and discovering the luxury consumer. Combining demonstrations and interactive sessions, “Selling Luxury Masterclass” will teach you how to build a luxury brand and how to develop customer relationships in luxury retail, thus giving the experience of a luxury brand.
63/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the luxury product landscape
- identify and engage luxury consumers
- apply case study insights to real-world problems
- develop strategies for building luxury brands
- enhance customer relationship management in luxury retail
Course objectives
- equip learners with a structured framework for approaching luxury markets
- foster practical skills through interactive sessions and demonstrations
- enable participants to tailor their learning to specific luxury brand challenges
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