Search Advertising with Google
About this course
In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam. By the end of this program you will be able to: Create and monitor a search advertising campaign within Google Ads Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance Use the Google Ads Performance Planner tool to improve performance Register and prepare for the Google Ads Search Certification Exam. Regardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads.
75/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Set up and implement a search advertising campaign
- Use keyword targeting and bidding strategies
- Utilize conversion tracking tools
- Analyze campaign performance with the Google Ads Performance Planner
Course objectives
- Prepare for the Google Ads Search Certification Exam
- Align strategies with campaign objectives
Price shown by Coursera — confirm on their site.
Enroll on CourseraYou'll be redirected to Coursera to complete enrollment.
- Listed & compared by CourseAsk
- English · 0
More courses like this
Coursera
Udemy
Compared on these lists
Where this course ranks against the alternatives.