Salesforce Certified Marketing Cloud Engagement Consultant

About this course

About the Salesforce Certified Marketing Cloud Engagement Consultant ExamThe Salesforce Certified Marketing Cloud Engagement Consultant exam is intended for professionals with experience configuring and working with Marketing Cloud. Candidates are expected to have a solid understanding of administration and configuration, usually demonstrated by completing the Salesforce Certified Marketing Cloud Engagement Administrator exam.This certification is suited for consultants and partners who implement Marketing Cloud solutions. It confirms the ability to apply best practices in design, deploy campaigns, and deliver solutions that are scalable, maintainable, and aligned with long-term customer success.Audience DescriptionA Salesforce Certified Marketing Cloud Engagement Consultant typically:Uses Marketing Cloud tools to deliver both tactical and strategic email campaigns.Builds campaigns with features such as content management, segmentation, automation, tracking, and analytics to support data-driven decisions.Troubleshoots and resolves platform issues when required.Has at least 6 months of implementation experience or has completed 5 or more Marketing Cloud projects.Brings technical knowledge along with consultative and facilitation skills.Candidate Skills and KnowledgeSuccessful candidates should be able to:Apply segmentation, automation, tracking, and analytics to optimize campaigns.Troubleshoot and resolve common Marketing Cloud platform issues.Write basic SQL queries, including join statements.Use scripting (AMPscript, Guide Template Language, Server-Side JavaScript) for CloudPages and messaging.Configure account administration (Business Units, roles, permissions, SAP, RMM, users, subscri

Course objectives

• Build and deploy marketing campaigns using best practices.
• Develop skills to work consultatively in implementing Marketing Cloud solutions.