Salesforce Certified Marketing Cloud Engagement Consultant

About this course

About the Salesforce Certified Marketing Cloud Engagement Consultant ExamThe Salesforce Certified Marketing Cloud Engagement Consultant exam is intended for professionals with hands-on experience configuring and implementing Marketing Cloud solutions. Candidates are expected to have knowledge of administration and configuration, usually demonstrated by earning the Salesforce Certified Marketing Cloud Engagement Administrator certification.This credential is valuable for consultants and partners who work with Marketing Cloud to design, configure, and deploy campaigns while ensuring solutions are scalable, maintainable, and aligned with long-term customer success.Audience OverviewA Salesforce Certified Marketing Cloud Engagement Consultant typically:Has practical experience using Marketing Cloud to run both tactical and strategic email campaigns.Builds campaigns with tools such as content, segmentation, automation, tracking, and analytics to make data-driven decisions.Troubleshoots and resolves issues within the platform.Brings at least 6 months of implementation experience or has worked on 5+ Marketing Cloud projects in roles such as Solutions Architect or implementation consultant.Possesses technical skills along with consultative and facilitation abilities.Skills MeasuredCandidates for this certification are expected to demonstrate the ability to:Use segmentation, automation, tracking, and analytics to improve campaigns.Troubleshoot and resolve Marketing Cloud platform issues.Write basic SQL queries, including joins.Apply AMPscript, Guide Template Language (GTL), and Server-Side JavaScript (SSJS) for messaging and CloudPages.Configure account setup and administration (Business Units, roles, permissions,

Course objectives

• Develop skills to effectively design and deploy Marketing Cloud campaigns
• Gain practical knowledge through real-world project scenarios
• Learn to troubleshoot and resolve platform issues efficiently