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Sales Strategies: Mastering Complex B2B Sales
Coursera MOOC / Non-credit 0

Sales Strategies: Mastering Complex B2B Sales

About this course

This Specialization prepares professionals to succeed in complex B2B sales environments where deals are high value, decision cycles are long and multiple stakeholders influence outcomes. Across three courses, you’ll build the skills to qualify and progress enterprise opportunities, manage buying groups, navigate procurement processes and create long-term value through strategic account management. By the end of the Specialization, you’ll be equipped to lead complex B2B deals with greater clarity, control and commercial impact, while building trusted relationships that support sustained growth

C

67/100

CourseAsk score

What the provider tells you
31/45
Who stands behind it
20/35
How complete the listing is
16/20

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What you'll learn

  • qualifying and progressing enterprise opportunities
  • managing buying groups
  • navigating procurement processes
  • creating long-term value through strategic account management

Course objectives

  • prepare professionals to succeed in complex B2B sales environments
  • equip participants to lead complex B2B deals with clarity and control
Entrepreneurship #business strategy #stakeholder management #value creation #procurement #b2b sales #long-term relationships #sales techniques #sales leadership #enterprise sales #account management
$49.00

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