Marketing Planning, Audience Insights, and KPI Measurement
About this course
Great marketing doesn't happen by chance — it's built on strategy, evidence, and continuous improvement. In this course, you'll develop the skills to plan, execute, and evaluate marketing initiatives that deliver measurable results. You'll learn how to conduct a SWOT analysis to set data-backed quarterly objectives, then build an omni-channel marketing plan that connects customer personas to the right channels and KPIs. You'll also design and deploy surveys to capture audience insights, analyze segmented demographic data, and translate findings into compelling visual stories. Beyond strategy and research, you'll organize marketing campaigns using visual project management tools, facilitate sprint retrospectives to drive continuous improvement, and monitor performance against KPIs — identifying gaps and proposing corrective actions before it's too late. This course is designed for aspiring digital marketers, marketing coordinators, and business professionals who want to bring structure, data, and strategic clarity to their marketing efforts. No prior marketing experience is required.
63/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- conduct a SWOT analysis
- create an omni-channel marketing plan
- analyze audience demographics
- design and deploy surveys
- use visual project management tools
- monitor performance against KPIs
- identify and propose corrective actions based on marketing performance
Course objectives
- help participants plan and evaluate marketing initiatives
- teach the development of data-backed quarterly objectives
- facilitate the organization of marketing campaigns with project management skills
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