Marketing Cloud Academy: 101 Application Basics (June 2024)

About this course

* Last Updated 17th June 2024 *REVISED FOR LATEST MARKETING CLOUD CERTIFICATION & SALESFORCE RELEASELooking to expand your knowledge and skills in the field of marketing automation? then this online course on Salesforce "Marketing Cloud Academy: 101 Application Basics" is perfect for you. Whether you're a consultant, marketer, admin or developer, this course is designed to give you a comprehensive introduction to the basics of email marketing.At the heart of this course is an experienced and knowledgeable instructor, a Salesforce MVP Hall of Fame member with more than 20 Salesforce certifications and over a decade of experience in Salesforce technology marketing. With her deep understanding of the marketing landscape, and coming from communications background, she will guide you through a step-by-step walkthrough of key concepts and features, ensuring that you have a solid foundation to build on.One of the best things about this course is that it is designed for anyone, regardless of their programming experience. You don't need to be a tech expert to take advantage of the Marketing Cloud application and more – this course will show you how to use these powerful tools and concepts.Throughout the course, you will learn a range of major topics including how to set your domain,  how strategise deliverability,  how to set your Sender Authentication Package and how and which regulations to comply with. By the end of this course, you'll know how and when to apply these core key concepts when working in email marketing. There will be plenty of demos, and even better, plenty of homework too. Don't let fear hold you back – sign up for our Marketing Cloud course today and start your journey towards becoming a marketing automation pro!

Course objectives

• to introduce fundamental email marketing tools
• to provide practical knowledge on using the Marketing Cloud application