Market Strategy & Targeting

About this course

This course builds your foundation in go-to-market strategy by helping you connect market analysis, customer insights, and strategic planning into a cohesive launch approach. You'll learn how to evaluate market opportunities and demographic segments to assess product-market fit by mapping customer pain points to feature benefits and estimating addressable revenue potential. You'll create detailed buyer personas using CRM-style data, demographic insights, behavioral patterns, and qualitative research to better understand customer motivations and decision-making processes. Using these insights, you'll develop positioning statements and value propositions that clearly communicate product differentiation and business value to target audiences. The course also introduces practical frameworks for defining GTM objectives, selecting channels, prioritizing target segments, and aligning marketing activities with business goals. Finally, you'll build a complete go-to-market strategy plan that integrates objectives, messaging, channels, budget considerations, timelines, and success metrics into a structured launch strategy that can guide real-world campaign execution.

Course objectives

• connect market analysis, customer insights, and strategic planning
• define GTM objectives and select appropriate channels
• prioritize target segments based on customer motivations