How to Create an Instagram Business Account
About this course
By the end of this project, learners will have an understanding on how to create an Instagram Business account. According to Facebook, “with a business account, you'll be able to access insights that can help you understand who is engaging with your business on Instagram. You also have access to the Professional Dashboard, where you can track your performance, access and discover professional tools, and explore educational information curated by Instagram.” Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
55/100
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- What the provider tells you
- 31/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Create and configure an Instagram Business account
- Navigate the Professional Dashboard and locate key performance metrics
- Interpret audience insights to inform content decisions
- Access and use Instagram’s business tools such as ads and shopping features
Course objectives
- Set up a functional Instagram Business profile
- Understand and utilize the Professional Dashboard for tracking performance
- Analyze engagement data to improve marketing efforts
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