GTM Planning and Campaign Execution

About this course

This course focuses on transforming product marketing strategy into execution through integrated Go-to-Market (GTM) planning, SEO optimization, and multi-channel campaign management. Learners will gain practical experience building campaigns that align product launches, messaging, digital channels, and performance objectives. Learners will perform SEO audits, conduct keyword research, and optimize digital content using tools such as SEMrush, Ahrefs, and Google Keyword Planner. The course also introduces generative AI workflows for SEO optimization, meta description generation, and visual asset creation for A/B testing. In addition, learners will plan and optimize advertising campaigns across multiple channels while analyzing campaign attribution and Return on Ad Spend (ROAS) performance metrics. By the end of this course, learners will be able to build GTM plans, optimize campaigns using SEO and analytics insights, and integrate AI-powered workflows into content and campaign execution. Tools explored include SEMrush, Ahrefs, Google Keyword Planner, ChatGPT, Midjourney, multi-channel advertising platforms, and campaign planning frameworks.

Course objectives

• Translate product marketing strategies into actionable campaigns
• Analyze campaign performance metrics like Return on Ad Spend (ROAS)
• Plan and execute multi-channel marketing campaigns