Growing the Core Business in a Competitive Marketplace
About this course
This Specialization equips professionals with powerful strategies to grow businesses in competitive and evolving markets. Led by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, learners will explore frameworks for core growth, industry analysis, product revitalization, and service excellence. Through case studies and proven models like the Rule of Three and Porter’s Five Forces, learners gain the tools to make informed decisions about structure, differentiation, and long-term strategic positioning.
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What you'll learn
- understand industry analysis frameworks
- apply the Rule of Three in business strategies
- utilize Porter’s Five Forces for competitive advantage
- revitalize products and enhance service quality
Course objectives
- equip professionals with strategies for business growth
- improve decision-making regarding structure and differentiation
- establish long-term strategic positioning
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