Google Analytics: Data-Driven Marketing Mastery with AI
About this course
Turn website data into marketing insights using Google Analytics, Looker Studio, and AI-powered tools. This beginner-friendly program guides you through campaign tracking, audience analysis, SEO optimization, and building executive dashboards that prove ROI. You'll build skills that marketers use daily: measuring performance, forecasting traffic, segmenting audiences, creating automated reports, and applying AI-driven insights to optimize campaigns. Each course includes hands-on projects that reinforce concepts through real-world application. By the end of this program, you'll be able to track and analyze marketing performance, generate actionable insights, and create portfolio-ready dashboards and reports. These skills prepare you for roles in digital marketing, SEO analysis, content strategy, and marketing operations.
56/100
CourseAsk score
- What the provider tells you
- 32/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- track marketing performance
- analyze audience segments
- optimize SEO strategies
- create executive dashboards
- generate automated reports
- apply AI insights to marketing campaigns
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