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自己動手下 Google 關鍵字廣告基礎入門01
About this course
許多想學習數位廣告行銷的人不知從哪個地方開始學起，而此堂課程從最基礎的地方學起，從相關專業用語、廣告如何競價、以及從關鍵字搜尋讓消費者找到你，我們不只談理論，還從介面的操作進行教學，有如習武之人打開任督二脈，讓你上完課程即可上線進行廣告操作，節省你交給廣告代理商操作的服務費用。 講師是由Google全球官方認證講師-蘇穎泰Terry Su來為各位授課(全台僅5位)，他同時也是恩提網絡的執行長。透過有專業認證及口碑的講師授課，省去各位挑選優秀講師的時間，也將保證擁有良好的學習品質。 Google AdWords 是Google 所提供的線上廣告服務系統，透過此系統，你可以將廣告投放至全世界，即使不在辦公室也能完成行銷工作，而Google AdWords 擁有多項數位行銷工具，包含關鍵字廣告、多媒體聯播廣告、手機廣告、影音廣告等，因此只要登入後就可投放各種行銷類型廣告，讓你在一個平台即可完成所有作業，也讓你學得這一套工具後，未來延伸至其他數位平台也能輕鬆上手 (Yahoo、FB)。
D
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- Who stands behind it
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- How complete the listing is
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Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand Google Ads terminology
- execute advertising bidding strategies
- conduct keyword searches to connect with consumers
- navigate the Google Ads interface
Course objectives
- provide foundational knowledge of digital advertising
- enable students to run their own ad campaigns
- reduce reliance on advertising agencies
Digital Marketing
#campaign management
#keyword research
#google ads
#digital advertising
#marketing tools
#online marketing
#advertising strategies
#consumer engagement
#google adwords
#ad bidding
$49.99
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