Email Marketing: Sales Automation for E-commerce
About this course
What to Send So while creating this programme I spent a lot time talking to e-commerce owners and service based businesses, trying to understand what they’re sticking points were. Firstly there was the issue of what emails to send. In this programme I’m going to give 10 automated campaign frameworks that have multiple touch points. All of these frameworks will allow you to stay in front of your customer for longer. What to write I’m going to cover a number of ways to consistently have something to say and never run out of ideas. While I can’t give you the exact words to use, these exercises are a collection of ideas and questions that you can fill out to help you draw the most content out of your business and always have something to say to add value. Goals Ultimately when you’ve completed this programme you’ll have a full suite of 10 automated campaigns to send out. These will easily fill up the entire year for your list. Promoting business and selling your products on autopilot. You’ll always know what to say, what emails to send and a framework for when to send them. Ok, so now we’re ready to get started, So let’s dive into the first module.
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What you'll learn
- understanding of automated email campaigns
- ability to craft engaging content for emails
- knowledge of customer engagement strategies
Course objectives
- develop a full suite of automated email campaigns
- generate fresh content ideas for email communication
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