Email Automation & AI
About this course
Manual email marketing does not scale. Spray-and-pray campaigns do not convert. And AI tools that generate content without strategy do not move the needle. This program teaches you how to build email marketing systems that actually work — automated, personalized, data-driven, and built for growth. Email Automation & AI is an intermediate program designed for email marketers, CRM specialists, marketing automation professionals, growth marketers, and digital marketing practitioners who want to build a complete, modern email marketing skill set. Across ten focused courses, you will master the full email automation and AI workflow: leveraging AI for market research and campaign strategy, using ChatGPT to draft and scale email content, generating personalized content with dynamic blocks and prompt engineering, building and diagnosing automation workflows in HubSpot and Klaviyo, optimizing CRM data quality, launching and measuring multi-part email sequences, analyzing Customer Lifetime Value, designing lifecycle growth programs, and building proactive customer retention strategies. You will work with tools including HubSpot CRM, Klaviyo, ChatGPT, and email marketing automation platforms throughout, applying hands-on techniques to realistic e-commerce and B2B marketing scenarios. By the end of the program, you will be equipped to design, automate, personalize, and optimize email marketing systems that deliver measurable business growth.
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What you'll learn
- master the email automation workflow
- leverage AI for market research and campaign strategy
- use ChatGPT to draft and scale email content
- generate personalized email content
- build and diagnose automation workflows
- optimize CRM data quality
- launch and measure multi-part email sequences
- analyze Customer Lifetime Value
- design lifecycle growth programs
- develop proactive customer retention strategies
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