Coursera
MOOC / Non-credit
0
市场营销概论 (中文版）
About this course
通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。
C
63/100
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- What the provider tells you
- 16/45
- Who stands behind it
- 35/35
- How complete the listing is
- 12/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the fundamentals of marketing
- apply brand strategy concepts
- develop customer-centric marketing strategies
- explore market expansion techniques
Digital Marketing
#brand strategy
#strategic marketing
#branding
#business challenges
#marketing
#marketing tactics
#customer-centric
#market expansion
$99.00
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