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品牌战略:里斯定位课
About this course
引入国外原版大师课程,学习原汁原味的 里斯“定位”理论;汇聚 3 位大咖导师,完成从理论到实操的三步跃升;大师思想结合中国案例,用可操作的具体步骤让理论落地。本门课程将帮助你掌握如何通过定位理论提升品牌竞争力,避免常见陷阱,并利用视觉锤和口号等工具增强品牌影响力,为品牌在市场中的成功定位提供全面的策略和方法。张云波国家工信部AIGC导师 8年互联网经历10年互联网从业经历;前飞鱼入职培训讲师;线下自主教学讲师;国家工信部AIGC导师
D
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What you'll learn
- understanding the fundamentals of positioning theory
- strategies for improving brand competitiveness
- practical application of visual tools and slogans
- methods for avoiding common branding mistakes
Course objectives
- to master the principles of brand positioning
- to enhance the impact of branding strategies in competitive markets
Digital Marketing
#marketing strategy
#branding
#case studies
#visual branding
#positioning theory
#slogans
#brand competitiveness
#Al Ries
#branding pitfalls
#practical branding
$189.99
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