Coursera MOOC / Non-credit 0

Applied Lifecycle Marketing

Name: Applied Lifecycle Marketing
Price: 49 USD
Availability: InStock

About this course

Acquiring a customer is only the beginning. What happens next — how you segment, nurture, retain, and grow that relationship — determines your long-term revenue. Most marketing programs teach acquisition. This one teaches what comes after. Applied Lifecycle Marketing is an intermediate program designed for lifecycle marketers, CRM specialists, growth marketers, ecommerce marketers, and marketing automation professionals who want to build a complete, data-driven customer lifecycle skill set. Across nine focused courses, you will master the full lifecycle marketing workflow: segmenting audiences using behavioral, demographic, and profile-based rules, optimizing CRM data quality for reliable campaign execution, building and diagnosing automation workflows, designing B2C ecommerce flows and B2B nurture sequences, executing qualification frameworks for long sales cycles, driving growth through upsell and referral programs, and building proactive customer retention strategies that reduce churn. You will work with tools including HubSpot CRM, Klaviyo, and Mailchimp throughout, applying hands-on techniques to realistic B2B and B2C marketing scenarios drawn from ecommerce and SaaS environments. By the end of the program, you will be equipped to design, automate, and optimize customer lifecycle strategies that improve retention, increase lifetime value, and deliver measurable revenue growth.

56/100

CourseAsk score

What the provider tells you: 32/45
Who stands behind it: 8/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

segment audiences using behavioral and demographic rules
optimize CRM data quality for reliable campaign execution
build and diagnose automation workflows
design B2C ecommerce flows and B2B nurture sequences
execute qualification frameworks for long sales cycles
drive growth through upsell and referral programs
build proactive customer retention strategies

Digital Marketing #audience segmentation #marketing automation #ecommerce marketing #hubspot crm #customer relationship management #mailchimp #retention strategies #data-driven strategies #b2b marketing #lifecycle marketing #klaviyo #B2C marketing #upsell programs #referral marketing #CRM data quality

$49.00

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