AI for Marketing

About this course

This specialization consists of three progressive courses designed to equip marketing professionals with AI literacy, practical training, hands-on skills, and the ability to create AI-powered apps, agentic workflows and agents. The program follows a structured learning journey, moving from foundational AI awareness to marketing-specific AI applications, and finally, AI-driven tool creation, automation and innovation. Why This Program? Designed specifically for marketing professionals—without technical expertise required Direct relevance for the daily job routines in marketing Interactive learning with hands-on exercises with AI tools, sandbox environments, and real-world applications Offers documentary style, high-quality video sessions with real-world examples and engaging storytelling Introduces various practical, marketing-specific AI use cases across different AI technologies and modalities Progressive projects focus on job-specific use case idea generation, conceptualization and creation Prepares learners to lead AI-driven transformation in marketing You progress from: AI Awareness: Understanding & experimenting with AI. AI Application: Applying AI tools and use cases in daily marketing workflows and routines. AI Creation & Innovation: Building custom AI-powered solutions in a playful way.

Course objectives

• equip marketers with AI literacy
• provide practical training on AI tools
• enable the creation of AI-driven solutions