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全域营销2.0:品牌盈利增长战略
Udemy MOOC / Non-credit 0

全域营销2.0:品牌盈利增长战略

About this course

各类企业如何在存量时代,让品牌顺利参与到激烈的市场竞争中去?这要求企业不仅仅能够活下来,而且能够活得更好,重新找到自己的增长曲线。而全域营销的底层,就是在帮助品牌打通全网的和全场域的流量孤岛,为企业带来新增流量。为此,三节课邀请资深品牌全域营销专家聂风老师带来本次课程。课程内容涵盖数字化时代营销通路的四个重要部分,包括线上和线下、前端和后端、公域和私域、用户和品牌。通过本节课的学习,你将让自己手中的用户在全场域里面整合起来,形成自己的营销体系,进而实现品牌增长。

D

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What you'll learn

  • understand the four key areas of marketing in the digital age
  • integrate online and offline marketing channels
  • develop a cohesive marketing strategy
  • connect with audiences across various platforms

Course objectives

  • help brands navigate competitive markets
  • enable businesses to create their own marketing systems
  • facilitate understanding of user engagement
Digital Marketing #marketing strategy #digital marketing #user engagement #offline marketing #online marketing #brand growth #marketing integration #marketing channels #omnichannel strategy #customer connection
$29.99

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