Coursera
Certificate
0
Marketing Management Essentials: Product and Branding
About this course
In this course, discover the stages of a product's life. From inception to decline. Learn to navigate the product lifecycle, analyze market trends, and develop strategies for a competitive edge. Understand the importance of each phase in the lifecycle to optimize product strategy and market presence.
C
59/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Identify and describe the four phases of the product lifecycle
- Analyze market trends to inform product decisions
- Create branding and marketing strategies for each lifecycle stage
- Assess competitive dynamics and adjust product positioning
Course objectives
- Map a product’s journey from inception to decline
- Apply analytical tools to evaluate market conditions
- Develop actionable plans to sustain or revive product performance
Digital Marketing
#competitive strategy
#product management
#product lifecycle
#branding
#strategy development
#market trends
#market presence
#market analysis
#branding strategy
#product development
#competitive analysis
#product positioning
#product launch
#brand management
#market segmentation
$49.00
Price shown by Coursera — confirm on their site.
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