Coursera
Certificate
0
B2B Sales: High-Impact Questions, Active Listening - 2026
About this course
This specialization offers students a deep dive into B2B sales. It starts with sales basics, and then gets into active listening, emotional intelligence and empathy in sales as well as also covering sales copywriting, ABM sales, and writing a sales proposal.
C
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- identify and ask high‑impact questions that uncover client needs
- use active listening and emotional intelligence to build rapport
- write persuasive sales copy and tailored proposals
- implement account‑based marketing strategies for B2B accounts
Course objectives
- understand core B2B sales principles
- develop communication skills for complex sales cycles
- create and deliver customized sales proposals
Communication Skills
#communication skills
#active listening
#customer engagement
#sales copywriting
#relationship building
#b2b sales
#emotional intelligence
#sales strategies
#sales proposals
#selling techniques
#account based marketing
#abm
#sales proposal
#client questioning
#rapport building
#sales communication
$49.00
Price shown by Coursera — confirm on their site.
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