Coursera Certificate 0

Web Analytics

Name: Web Analytics
Price: 49 USD
Availability: InStock

About this course

Web analytics is how modern teams measure, understand, and improve the performance of websites and digital products — and this Web Analytics Specialization teaches you the four tools that define the industry today. You learn Google Analytics 4 (GA4), Google Tag Manager (GTM), Hotjar, and Ahrefs in a single, applied learning path designed for analysts, marketers, and product professionals who want a career-ready web analytics skill set. Across three courses, you progress from GA4 fundamentals into production-grade implementation with Google Tag Manager, and finally into qualitative UX analytics with Hotjar and SEO intelligence with Ahrefs. You configure GA4 properties, events, and conversions; build data layers and e-commerce tracking through GTM; analyze attribution, funnels, and predictive segments; and diagnose user experience and search performance using heatmaps, session recordings, site audits, and competitor research. Every concept is paired with follow-along demonstrations inside the actual platforms, so you graduate with working implementations and portfolio-ready artifacts. By the end, you will be able to design, deploy, and interpret a complete web analytics stack for real-world websites — the exact capability expected in today's web analyst, digital marketing analyst, and growth analyst roles.

75/100

CourseAsk score

What the provider tells you: 39/45
Who stands behind it: 20/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Understand and implement Google Analytics 4
Utilize Google Tag Manager for tracking
Analyze user experience with Hotjar
Conduct SEO research using Ahrefs
Configure data layers and e-commerce tracking

Course objectives

Equip students with practical web analytics skills
Guide students through real-world applications of analytics tools
Prepare students for roles in web and digital analytics

Digital Marketing SEO #google analytics 4 #google tag manager #conversion tracking #qualitative analysis #hotjar #ahrefs #funnel analysis #ux analytics #data layers #e-commerce tracking #session recordings #site audits #competitor research #digital product performance #predictive segments

$49.00

Price shown by Coursera — confirm on their site.

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