Usability Testing with Hotjar
About this course
Do you know if your website is being used effectively? Are users taking the actions that you intend on your site? Usability testing is an iterative process to help you develop the best product. Usability testing can help you along the way as your product is developed to determine issues and to find solutions for those problems. In this project, you will be using Hotjar to set up a usability test and plan, you will be able to track your customer actions, and evaluate the effectiveness of your product or site.
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What you'll learn
- Configure Hotjar tracking scripts on a website
- Design a usability test plan aligned with product goals
- Collect and analyze heatmaps, session recordings, and funnel data
- Identify usability problems and propose data‑driven solutions
Course objectives
- Set up Hotjar for usability testing
- Track and visualize user interactions
- Assess the effectiveness of site designs through empirical data
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