edX
MOOC / Non-credit
0
Try It: Introduction to Google Analytics
About this course
The course walks through the core features of Google Analytics, showing how to set up tracking, read standard reports, and apply the data to improve business outcomes. It explains key concepts such as audience segmentation, conversion funnels, and ROI measurement using real‑world examples. By the end you’ll be ready to use the platform as a foundation for more advanced digital analytics work.
D
47/100
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- What the provider tells you
- 31/45
- Who stands behind it
- 8/35
- How complete the listing is
- 8/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Configure a Google Analytics property and install tracking code
- Navigate and interpret standard reports such as audience, acquisition, and behavior
- Create and analyze conversion funnels and goal tracking
- Apply insights from analytics to improve ROI and user experience
Course objectives
- Introduce the basic terminology and data model of Google Analytics
- Teach practical steps for setting up and validating data collection
- Demonstrate how to extract actionable insights from common reports
Digital Marketing
#marketing analytics
#data analysis
#digital analytics
#data insights
#data-driven decisions
#roi
#google analytics
#user behavior
#revenue generation
#online analytics tools
#web analytics
#tracking code
#audience segmentation
#conversion funnel
#goal tracking
#traffic reports
#user insights
#roi measurement
#data-driven decision making
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