The Product Manager's Guide to Product Portfolio Strategy

About this course

This course features Coursera Coach! A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. This course provides you with a comprehensive understanding of product portfolio strategy and management. You will learn how adopting a portfolio perspective can significantly enhance product decision-making. By delving into frameworks like the BCG Matrix, GE–McKinsey Matrix, and the Ansoff Matrix, you will explore methods to evaluate product performance and strategically manage a portfolio. You will begin by learning the foundational concepts of product portfolio management, moving on to explore how success metrics align with your goals. You’ll understand how to connect product strategy to portfolio outcomes and make strategic decisions that boost the overall success of your portfolio. The course is filled with case studies from companies like Netflix and Tesla, demonstrating how these frameworks are applied in real-world scenarios. This course is ideal for product managers, business strategists, and those in leadership positions who want to improve their ability to manage and grow a product portfolio. No prior experience is required, although familiarity with basic business strategy would be helpful. The course is intermediate in difficulty. By the end of the course, you will be able to apply key portfolio management frameworks, evaluate product performance, assess market potential, and balance risk with opportunity to drive business success.

Course objectives

• enhance product decision-making abilities
• connect product strategy to portfolio outcomes
• strategically manage a product portfolio