The “O” Factor: How We Got Featured in Oprah’s 'O' Magazine

About this course

Are you ready to step into the spotlight with one of the most influential brands on the planet?Welcome to “The ‘O’ Factor: How We Got Featured in Oprah’s Magazine and FavoriteThings.” I’m Susan Harrow, a world-renowned media coach, martial artist, and the “go-to girl”for getting on Oprah and into O Magazine. For over 35 years, I’ve guided CEOs, authors, andentrepreneurs toward shining on top-tier media—from Good Morning America to The New YorkTimes. But one thing has remained constant: Oprah’s stamp of approval is the ultimate game-changer for any business or brand.In this concise yet powerful course, you’ll discover how to craft an irresistible pitch that speaksto Oprah’s editors, learn the 5 surefire topics 'O' Magazine loves, and explore how to package,your product, service, or story so you stand out in the sea of competition. You’ll also get insiderinsights into Oprah’s 'Favorite Things' — arguably the most coveted product endorsement in theindustry. By the time you finish, you’ll know exactly what Oprah’s team looks for, how to reachout effectively, and how to prepare for the “Oprah Effect,” which can send your salesskyrocketing.Follow along as you gain tips that I typically only share in my “How I Got into 'O' MagazineSystem for Success” program. This course is your stepping stone—a dynamic, focusedjourney that shows you what’s possible when you have the right knowledge and strategies. Ifyou’re serious about sharing your message with Oprah’s audience, this is your starting point!

Course objectives

• To equip participants with the tools to create a standout media pitch
• To provide insights into the editorial preferences of 'O' Magazine