The 4 A's of Marketing with Jagdish Sheth
About this course
This is a master class in Jagdish Sheth's new customer-focused marketing framework that takes into account new market realities, the marketing productivity crisis, the marginalization of marketing, and the market perspective. Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, guides you through why the 4 A's of marketing are more relevant in today's world of social media, technology, and emerging markets. Professor Sheth shares wisdom and insight from decades of experience, years of research, and recommendations from multiple senior industry leaders to help grow your marketing to be more global and customer-centric.
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What you'll learn
- understanding the 4 A's of marketing
- applying customer-centric marketing strategies
- navigating new market realities
Course objectives
- to enhance marketing approaches based on the 4 A's framework
- to provide insights into current marketing challenges
- to develop a global marketing perspective
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