Coursera
Master's Degree
0
Text Marketing Analytics
About this course
This three-course sequence develops applied marketing-text analytics skills across supervised classification, unsupervised topic and network analysis, and auditable large-language-model classification. Learners move from defensible human labels and regularized classifiers to topic models and text-derived networks, then to strict LLM label contracts, batch inference, fine-tuning decisions, and class-level evaluation.
B
75/100
CourseAsk score
- What the provider tells you
- 24/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding of text classification methods
- ability to conduct text topic modeling
- skills in semantic network analysis
- proficiency in using Python for marketing analytics
Data Analysis
#python
#data interpretation
#machine learning
#data visualization
#statistical analysis
#natural language processing
#data mining
#data science
#text analytics
#marketing analysis
$79.00
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