Tactics, Ethics, and Future Trends in Social Media Marketing

About this course

This course focuses on the tactical and ethical execution of social media marketing, emphasizing practical strategies that drive measurable outcomes. Learners explore influencer marketing, content creation, and brand advocacy within modern digital platforms. Participants gain hands-on knowledge in managing paid, owned, and earned media, leveraging memes, emojis, and visual communication. Strategies for customer engagement, complaint handling, and organizational exit are examined to optimize marketing performance. The course blends theory with real-world applications, highlighting ethical considerations and reputation management. Learners engage with examples and interactive exercises that reinforce practical skills and decision-making. This course benefits marketing professionals, social media managers, and students seeking applied knowledge of tactical execution and ethical best practices. No prior experience is required. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, The Sage Handbook of Social Media Marketing, by Annmarie Hanlon and Tracy L. Tuten. Copyright ©2022 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

Course objectives

• equip learners with hands-on knowledge in social media management
• highlight the importance of ethical considerations in marketing
• provide practical skills through interactive exercises