Successful International Companies in China

About this course

   This course will introduce the successful business models of ten world-renowned international companies in China and Chinese companies well-recognized in international market. For example, the Sinofication of KFC with its Chinese interior and exterior design, its recipe transformed by traditional Chinese food; The history of Starbucks and the reasons of its miraculous, worldwide success, and its appeal to the white collars of contemporary China; Ikea's adaptation to China by overcoming its price challenge in Chinese market and making itself the "luxurious low-cost" products; the attraction of Sam's club with its membership system for the wealthy class in Beijing and Shenzhen; P&G's multi-brand strategies that appeal to the different needs and purchasing power of customers, its education of Chinese customers about its products and its transformation from "multi-brand products" to "multi-products under one brand" in order to cater to both high and low-income customers; Kodak's industry-wide acquisition of Chinese film material industry under the support of Chinese government, and its bankruptcy in digital camera era; The Chinese training school "New Oriental" as the portal for Chinese students' studying abroad, its inspirational spirit and its entrance into stock market in America and law suit with ETS; Baidu as the Chinese google, the leading searching engine with its pay-per-click scandal and rectification of its business image; The Chinese electronic company Haier's exploration of niche market, as one of very few Chinese companies building factories in America, with products made in America, and won internationally recognized brand name.     These detailed, data-supported account of the innovative business models of world-renowned international companies in China and Chinese companies in the world market can not only provide quintessential, proved successful business lessons to ambitious enterprises, but also lead them into the portal of China as the world's biggest market, supplier,  and econ

Course objectives

• Familiarize with the marketing adaptations of well-known brands in China
• Examine case studies of successful companies in various sectors
• Identify key factors contributing to successful market entry and sustainability in China