Strategic Management and Innovation
About this course
This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
67/100
CourseAsk score
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- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
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What you'll learn
- Critique classic strategic management theories in the context of modern business realities
- Apply concepts of goal setting and value creation to business strategy development
- Analyze the role of design and user experience in creating competitive advantage
- Evaluate diversification and global integration strategies
- Develop and defend a holistic business strategy in response to a case study
Course objectives
- Understand the evolving nature of business strategy and competitive advantage
- Explore how design, user experience, and innovation shape strategic decisions
- Learn to apply strategic frameworks to real-world business challenges
- Create a comprehensive business strategy through a capstone project
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