Strategic Digital Marketing
About this course
Strategic Digital Marketing helps learners build job-ready skills in digital marketing strategy, data-driven marketing, and campaign optimization. Across three courses, learners develop practical expertise in marketing analytics, audience targeting, channel selection (search, social, email, and content), and measuring ROI to improve performance. Created with University of Arizona faculty, this Specialization prepares learners to plan, execute, and optimize multi-channel digital marketing campaigns aligned to real business goals.
82/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- marketing analytics
- audience targeting
- channel selection
- campaign optimization
- measuring ROI
Course objectives
- prepare learners to plan digital marketing campaigns
- execute multi-channel campaigns
- optimize campaigns for real business goals
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