Strategic Communication Campaigns

About this course

Integrated communication campaigns are a critical tool in the marketing toolbox that target specific audiences across a blend of paid media, earned media, and social media . They can drive sales, increase client involvement, build community, or establish and maintain brand identity. With thoughtful planning, these coordinated, persuasive messaging programs can also be deployed to solve communication problems for a brand or organization. In this specialization you will learn how to plan, implement, and evaluate integrated communication campaigns for your own organization or business. This is the “quick and dirty” version of communication campaign planning. You will become familiar with strategies and tools to organize advertising and public relations campaigns to communicate with target audiences about your company. You will emerge from this specialization with a communication campaign plan for your organization, including objectives, strategies, and tactics.

Course objectives

• learn to target specific audiences through communication campaigns
• coordinate messaging across different media platforms
• address communication challenges for organizations