Strategic Analysis: Markets, Resources, and Ecosystems

About this course

This course develops advanced strategic analysis skills, covering markets, customer insights, organizational capabilities, and business ecosystems. Learners acquire tools to evaluate industry dynamics and build sustainable competitive advantage. It helps learners assess market structures, understand customer segmentation, and evaluate resources, capabilities, and routines. Real-world disruptions, like the COVID-19 pandemic, are examined to illustrate strategic decision-making. The course combines frameworks, case studies, and interactive quizzes, enabling learners to apply strategic concepts directly to practical business challenges. Ideal for business professionals, strategists, and students seeking advanced analysis skills. Some familiarity with business fundamentals is beneficial but not required. This course is part two of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. This Specialization is based on the book, Strategic Management, by Henk W. Volberda, Rick M. A. Hollen, Joana R. Pereira, Jatinder S. Sidhu, and Kevin Heij. Copyright ©2024 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

Course objectives

• develop advanced strategic analysis skills
• build sustainable competitive advantage
• enhance decision-making in real-world scenarios