Coursera
Certificate
0
Social Media Marketing: Funnels, Pixels, and Optimizations
About this course
This specialization contains a number of classes that provide deep-dives on YouTube marketing, YouTube ads, Facebook marketing, Instagram marketing, and TikTok marketing. By the end of the specialization the student will be able to go from social media marketing beginner to being able to independently promote their business.
C
59/100
CourseAsk score
- What the provider tells you
- 23/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- Create and manage marketing campaigns on YouTube
- Set up and optimize Facebook advertising campaigns
- Develop marketing strategies for Instagram
- Plan and execute TikTok marketing initiatives
- Use tracking pixels and conversion funnels to optimize social media campaigns
Course objectives
- Build practical skills across multiple social media advertising platforms
- Learn to independently promote a business using social media channels
- Understand funnel optimization and pixel tracking for campaign performance
Social Media Marketing
#audience targeting
#facebook ads
#instagram marketing
#youtube advertising
#tiktok marketing
#conversion funnels
#tracking pixels
#campaign optimization
#social media advertising
#ad creative
#video marketing
#social commerce
#platform analytics
$49.00
Price shown by Coursera — confirm on their site.
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