edX
MOOC / Non-credit
0
Social Media Marketing Foundations
About this course
Gain a clear understanding of how social media fits into the digital landscape and how to use it to reach real business goals. Learn platform strengths, audience targeting, SMART goal-setting, and the marketing funnel from awareness to conversion. Build effective content strategies, create personas, and track performance with key metrics and helpful AI tools designed to optimize results.
C
67/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding social media's role in digital marketing
- platform strengths and audience targeting
- SMART goal-setting for marketing
- building effective content strategies
- creating marketing personas
- tracking performance with metrics and AI tools
Course objectives
- to familiarize students with various social media platforms
- to enable students to set actionable business goals
- to teach students how to create tailored marketing strategies
Digital Marketing
Social Media Marketing
#ai tools
#digital marketing
#content creation
#audience targeting
#performance metrics
#social media strategy
#marketing funnel
#brand awareness
#smart goals
#conversion rates
$79.99
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