Social Media Marketing and Brand Advocacy
About this course
This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavioral marketing, understand its types, personalization, and significance. Develop comprehensive strategies, build buyer personas, set goals, and evaluate digital channels. The course covers the RACE Framework to enhance engagement, drive conversions, and boost ROI. Gain expertise in Customer Lifecycle Management (CLM) to improve retention and maximize lifetime value. Industry experts guide you with hands-on activities and examples simulating common digital marketing tasks. Completing both courses equips you to apply for entry-level digital marketing jobs. By the end, you will: Understand social media and behavioral marketing trends Optimize Facebook and Instagram pages Plan and execute social media strategies Analyze key metrics and optimize performance
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CourseAsk score
- What the provider tells you
- 32/45
- Who stands behind it
- 20/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand social media and behavioral marketing trends
- optimize Facebook and Instagram pages
- plan and execute social media strategies
- analyze key metrics and optimize performance
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