Small Business Management and Marketing Essentials

About this course

Why do Small Businesses Owners have such a difficult time becoming successful? What can we learn from the amount of failure with small business that we can apply to our own business aspirations? There are many reasons why a small company can fail, and at surface level the primary reason businesses fail is they simply run out of cash.Or that is what many people think, but what reasons could influence a business to fail?There may be many reasons why a Small Business can fail...and to me, the most important are: Reason #1: They are not really in touch with customers through deep dialogue. Reason #2: There is no no clear and real differentiation in the market (read: lack of unique value propositions) Reason #3: The Failure to communicate value propositions in clear, concise and compelling fashion. Reason #4: Leadership breakdown at the top (yes — founder dysfunction). Reason #5: Inability to establish a profitable business model with adequate financial indicators. (Are you the type of owner that mixes personal and company finances?)If you can identify with one of the reasons, I need you to ask yourself... Even if you have a lot of experience and expertise in many areas, you can be lacking the necessary skills to run every area efficiently. You may not be able to supervise every aspect of your business and if you try to handle too many responsibilities, you can be putting growth, development and even your own company at risk.

Course objectives

• help participants identify common reasons for small business failure
• provide strategies to improve customer connection
• teach effective communication of business value