edX
MOOC / Non-credit
0
Services Marketing Fundamentals
About this course
Services Marketing Fundamentals explores the essential concepts and strategies required to effectively market services. The course emphasizes understanding customer needs, building strong service brands, and managing service operations to enhance customer satisfaction. Through practical examples and case studies, you will gain insights into the unique challenges of marketing services compared to products.
B
75/100
CourseAsk score
- What the provider tells you
- 24/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understand the key components of services marketing
- identify strategies for building service brands
- analyze customer expectations and service quality
- manage service delivery and operations for better customer experience
Digital Marketing
#marketing strategy
#brand management
#service operations
#case studies
#customer satisfaction
#service quality
#customer needs
#marketing concepts
#services marketing
#service brand
$340.20
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