Sell on Value
About this course
Sell on Value is for B2B professionals who need to move beyond feature-focused selling and build a clear, defensible business case for their solution. In this course, you will learn how to move beyond feature-focused messaging and develop a defensible business case for your solution. Using practical frameworks, you will analyze and reframe messaging around quantified value, apply the Four Pillars of Value: revenue, cost, risk, and speed, and practice communicating ROI, risk reduction, and strategic impact in a way that earns executive trust.
55/100
CourseAsk score
- What the provider tells you
- 31/45
- Who stands behind it
- 8/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- analyzing and reframing messaging
- applying the Four Pillars of Value: revenue, cost, risk, and speed
- communicating ROI effectively
- demonstrating risk reduction
- articulating strategic impact
Course objectives
- to teach professionals how to create value-focused messaging
- to enhance the ability to build defensible business cases for solutions
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