Search Engine Optimization (SEO)
About this course
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.
90/100
CourseAsk score
- What the provider tells you
- 39/45
- Who stands behind it
- 35/35
- How complete the listing is
- 16/20
Scores how much the provider publishes and who stands behind it — not how well it is taught.
What you'll learn
- understanding of search engine algorithms
- skills in on-page and off-page optimization
- ability to conduct search-focused website audits
- capability to align SEO strategies with business goals
Course objectives
- teach practical SEO skills
- prepare students for a career in digital marketing
- provide hands-on experience through a Capstone Project
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