Salesforce Marketing Cloud Account Engagement Consultant QA

About this course

Are you ready to prepare for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam ?The Salesforce Certified Marketing Cloud Account Engagement Consultant program is designed for individuals who have experience implementing the Account Engagement application and can explain Salesforce administration concepts that relate to Account Engagement features. The Salesforce Certified Marketing Cloud Account Engagement Consultant has experience with Account Engagement administration and configuration, and is able to successfully design and implement Account Engagement solutions that meet customer business requirements, are maintainable and scalable, and contribute to long-term customer success. This credential encompasses the breadth of the Account Engagement application and its integration on the Salesforce Platform.The Salesforce Certified Marketing Cloud Account Engagement Consultant generally has 12 months or more of hands-on experience implementing and administering the Account Engagement Lightning App and Salesforce Platform. A successful candidate should understand best practice approaches for B2BMA, and its out of the box functionality, but not necessarily deep knowledge on the topic. The Salesforce Certified Marketing Cloud Account Engagement Consultant possesses facilitation and consultative skills to gather business requirements, design solution alternatives, and implement them to meet business needs.Exam OutlineEvaluationAccount ConfigurationAutomating Business ProcessesEmail MarketingLead ManagementPersonalizing the Prospect ExperienceReporting, Metrics and AnalyticsSales Emails and Alerts

Course objectives

• to prepare students for the Salesforce Certified Marketing Cloud Account Engagement Consultant exam
• to enhance practical skills in Account Engagement administration and configuration
• to improve knowledge of best practices in marketing automation