Salesforce Certified Marketing Cloud Administrator

About this course

Congratulations on taking the next step to prepare for your Salesforce Marketing Cloud Administrator credential. This preparation kit has the information you need to help you study and prepare for your exam. We guarantee a good success ratio for the SFMC Administrator Certification.The Salesforce Certified Marketing Cloud Administrator program is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates are generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should be able to maintain the Marketing Cloud platform, respond to common business requirements, and perform administrative functions within Marketing Cloud. Additionally, candidates should have three to six months experience administering a Marketing Cloud instance and prior experience with digital marketing.The Salesforce Certified Marketing Cloud Administrator candidate should be able to demonstrate their knowledge, skills, and experience in the following areas: Knowledge of governance and compliance with reference to digital marketingIdentify security best practices for data management, users, and permissionsImplementation of account configuration including business unit structure, permissions, and securityManagement of subscriber dataEvaluate data qualityConfigure Marketing Cloud products (builders, studios)Troubleshoot account configuration and user requestAccount (Super Messages, Users, Activities) monitoring (auditing, reporting, notifications)Knowledge of Marketing Cloud e

Course objectives

• prepare for the Salesforce Marketing Cloud Administrator certification exam
• demonstrate knowledge of security best practices for data and users
• implement account configurations effectively