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ROI-Driven Digital Marketing Analytics

Name: ROI-Driven Digital Marketing Analytics
Price: 49 USD
Availability: InStock

About this course

This comprehensive Digital Marketing Analytics Specialization equips you with advanced skills to excel across multiple marketing channels, including SEM, paid campaigns, analytics, and AI-driven strategies. Through diverse modules, you’ll master campaign creation, optimization, and performance evaluation to drive targeted traffic, enhance engagement, and boost ROI. By the end of this program, you will be able to: Master SEM and Paid Campaigns: Create, optimize, and manage SEM campaigns and paid strategies to maximize visibility and drive targeted traffic effectively. Implement Conversion Rate Optimization (CRO): Enhance business growth with high-converting landing pages, dynamic ads, and advanced targeting strategies for improved user engagement and ROI. Analyze and Optimize Marketing Performance: Utilize tools like Google Analytics and advanced attribution models to measure KPIs, optimize marketing funnels, and enhance ROI. Leverage AI in Marketing: Apply AI technologies for predictive analytics, visual search, and chatbot implementations to transform marketing strategies and improve customer interactions. Guided by industry experts, you’ll engage in hands-on activities and real-world examples, preparing you for success in the dynamic field of digital marketing.

68/100

CourseAsk score

What the provider tells you: 32/45
Who stands behind it: 20/35
How complete the listing is: 16/20

Scores how much the provider publishes and who stands behind it — not how well it is taught.

What you'll learn

Master SEM and paid campaign creation and management
Implement conversion rate optimization strategies
Analyze and optimize marketing performance using advanced tools
Leverage AI technologies for improved marketing strategies

Digital Marketing #digital marketing #seo #campaign optimization #user engagement #predictive analytics #conversion rate optimization #marketing performance #AI in marketing #google analytics #attribution models #targeting strategies #sem #paid campaigns #dynamic ads #marketing funnels

$49.00

Price shown by Coursera — confirm on their site.

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