Coursera
MOOC / Non-credit
0
Questionnaire Design for Social Surveys
About this course
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
A
82/100
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- Who stands behind it
- 35/35
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- 16/20
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What you'll learn
- understand the basic elements of questionnaire design
- evaluate the effectiveness of different types of questions
- apply techniques for assessing respondent behavior
- recognize characteristics specific to various interviewing modes
Course objectives
- provide foundational knowledge of questionnaire design
- equip students with practical techniques for evaluating survey questions
Social Media Marketing
#questionnaire design
#interview techniques
#evaluation methods
#social surveys
#respondent behavior
#behavioral frequencies
#standardized interviewing
#conversational interviewing
$69.00
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