Product Management for Startups
About this course
This course offers a complete overview on Product Management, starting from coming up with an amazing idea for your product, to design and developing and successfully launching it to the market. If you're an aspiring Product Manager, a founder of a startup, a current Product Manager working in a corporate enivronment and are looking to up your game this is the course for you. Explaining concepts like Lean Methodology, direct competition, Wireframes, scrum, Kanban and product specifications, this course is a walk-through everything Product Management means in a startup environment. Structure of the course: Section1:Introduction Lecture1:Welcome lesson Section2:Product Inception Lecture2:Defining the problem Lecture3:Writing the scenario Lecture4:Create the user pathway Lecture5:Study case: Hubspot Section3:Competition Lecture6:Introduction Lecture7:How to lookup competition Lecture8:Direct vs. indirect competition Lecture9:How to stalk competitors Section4:Design and Development Lecture10:Introduction Lecture11:Designing your product Lecture12:Tools of a Product Manager Lecture13:Wireframes Demo: Balsamiq Lecture14:To lean or not to lean Lecture15:Working methods: Kanban vs. Scrum Section5:Product Testing Lecture16:Introduction Lecture17:Testing phases and tools Section6:Make Waves: Product Launch and Press Lecture18:Introduction Lecture19:Launching your pr
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What you'll learn
- Understanding the product life cycle
- Applying Lean Methodology to product development
- Creating user pathways and wireframes for product design
- Conducting competitor analysis
- Executing product testing phases
- Successfully launching a product to market
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