Product Development for Technical Managers
About this course
In this specialization, learners explore the processes used by successful companies to develop products customers want to buy. They begin by examining product strategy and how companies decide which types of products businesses need to develop. They define the market and business opportunity and how companies create new product concepts to meet this need. Learners also explore the role of product management, including how successful companies execute product planning, maintain a portfolio of product development projects, and integrate advances in technology into the product planning process. Finally, learners examine the tools and design strategies to ensure products have a minimal environmental footprint and other concepts behind the Circular Economy. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.
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What you'll learn
- understanding product strategy
- defining market and business opportunities
- creating new product concepts
- executing product planning
- maintaining a product development portfolio
- integrating technology advances into product planning
- applying sustainable design strategies
Course objectives
- to explore processes of successful product development
- to understand the role of product management
- to learn about environmental sustainability in product design
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