Practical Neuromarketing Research

About this course

The course "Practical Neuromarketing Research" offers a deep dive into the intersection of behavioral science and neuromarketing, equipping you with the tools and knowledge to influence consumer decisions effectively. You will explore key behavior change models, including the neurocognitive influence model, and gain hands-on experience with biometric and neuroimaging tools for data collection. As you develop your research protocols, you’ll learn to apply ethical guidelines to human subject research, ensuring compliance with university and federal standards. By analyzing real-world data, you'll gain practical insights into the mechanisms behind influence, persuasion, and counter-arguing. What sets this course apart is its emphasis on applying theory to practice: from developing experimental designs to exploring cross-cultural neuroscience experiments, you'll walk away with not just knowledge but also the experience needed to advance science and contribute to neuromarketing research. This course is ideal for anyone looking to understand the neuroscience behind consumer behavior and apply it to real-world marketing challenges.

Course objectives

• equip participants with the tools and knowledge to influence consumer decisions
• develop practical research skills
• apply theory to real-world marketing challenges